SMART Mirror Innovation

New generation safety technology

About us.

SeeClear uses advanced Computational Fluid Dynamics (CFD) computer software in collaboration with Anglia Ruskin University (EAST research group) to design and develop innovative carbon-reducing automotive-safety components to reduce road traffic accidents and fatalities worldwide.

Here is a quote from Sarah Bell at EIP, Essex County Council

“At Essex County Council our aim is to support economic growth in the county and through the Essex Innovation Programme we engage with companies providing professional business support to assist the development and commercialisation of innovative products and services enabling business growth and increased profitability. When we first met the SeeClear team and looked at their ground breaking product the words “revolutionary” came to mind. When you’re working with a product that can potentially save lives and improve productivity at the same time, it makes your day just that more worthwhile. We are pleased to be assisting SeeClear in reaching their true product potential, in turn helping the prosperity of Essex as a county”.


At least one wing mirror has been a legal requirement for all vehicles sold in Britain since 1978. The idea of fitting them is generally credited to Dorothy Levitt, the first British woman to compete in a motor race. The Times mentioned a driving mirror came in 1916, for a Morgan-bodied 10hp Vauxhall.

Ground breaking technology in the rear view mirror market doesn’t happen that often, as you will see from our history schematic below. SeeClears revolutionary design is the rear view mirror markets next giant step.

The Evolution of the Wing Mirror

1920s – The first wing mirror on a production car, the model T Ford

1940s – The first passenger side wing mirror.

1980s – The first electronically interior adjusted wing mirror.

1990s – The first heated wing mirror.

2000s – The first anti-glare wing mirror.

Can you afford not to take the opportunity to harness our design in your product range ?

The Problem

Never has visibility from trucks been in the news as much as in the last 2-3 years. The negative press for wing mirror, truck manufacturers and operators is a major concern, so much so that London Metropolitan Police Commissioner Sir Bernard Hogan-Howe said

 trucks have now become killing machines (Source: Guardian Newspaper 15 November 2013).

The problem of impaired visibility has been compounded when the operational environment is in wet, dirty or dusty conditions.

A typical scenario is faced by long distance drivers in rainy conditions. When overtaking visual impairment caused by rain makes the safe manoeuvre impossible and they are reliant on the rear vehicles flashing them in / out, which is illegal. Combined with the fact that heated mirrors cannot cope with such a huge downpour, once dried molasses and road dirt end up leaving a baked residue that reduces visibility too. Backing trucks into depot during wet weather conditions also has its hazards; drivers cannot see the platforms if no warehouse operators are in attendance. Trucks operating in dusty mines, pits, deserts etc have the same scenario when checking their wing mirrors, dust and dirt clings to these mirror faces and dramatically reduces the visibility causing an health and safety issue.

Everyone knows that driver time is collected via tachometers; this is a legal requirement in many countries. A long haul trip over several hundreds of kilometres in good weather conditions is likely to be concluded in 1 day. On the other hand, if a driver requires constant stops to clean his mirrors, then this will shorten the driver's capability of making the destination within time. This will add to the costs of the operator.

Marketing Analysis (Carried out by Anglia Ruskin University, Cambridge)

In order to further understand the mirror issues experienced by HGV drivers, and to determine market potential for the See Clear Mirror Innovation, primary market research was conducted using a questionnaire. 72% of respondents reported checking their mirrors 4 or more times per minute and it was found that respondents had to clean dirty mirrors more frequently than wet mirrors. The results provide insights into the mirror safety issues experienced by HGV drivers and establish the perceived usefulness of a self-cleaning mirror.

With prior experience of driving HGVs, and having conducted a pilot study, SeeClear Ltd already had insights that allowed them to identify the issue of keeping HGV mirrors clean in order to ensure optimum visibility and road safety. Therefore, this primary market research was conducted using a descriptive research design to determine behavioural characteristics of HGV drivers (the respondents), including road usage, mirror usage, and mirror cleaning habits.

The Product Solution

The SeeClear product is the most technologically advanced and scientifically proven SMART Mirror in over 2 decades and this is why ;

The Solution is to offer the driver a SMART mirror cleaning & clearing solution. We have used “AirDrive Technology” to self-clean wing mirrors on the go. Our technology has been designed around the aerospace industry using the Coanda effect, we have also incorporated F1 Racing Car technology using Laminar flow technology.

The design is adoptable to any truck/lorry mirror.

Prototype model (Project Zephyr V0.3)

CFD simulations for Project Zephyr V0.3 at 40mph

SeeClear wing mirror (Project Zephyr V0.3) in action

The prototype model has been tested in different conditions to create real life scenarios. The half size model was tested to demonstrate the difference of the SeeClear prototype with normal mirror.


The Coanda effect is the tendency of a fluid to be attracted to a nearby surface. It confirms the right angle of air disbursement across the mirror glass surface to clear effectively.

Laminar Flow occurs when a fluid flows in parallel layers, with no disruption between the layers. At low velocities the fluid tends to flow without lateral mixing, and adjacent layers slide past one another like playing cards. There are no cross currents perpendicular to the direction of flow, nor eddies or swirls of fluids. In laminar flow the motion of the particles of fluid is very orderly with all particles moving in straight lines parallel to the pipe walls. In fluid dynamics, laminar flow is a flow regime characterized by high momentum diffusion and low momentum convection.

An AirDrive intake is an intake design which uses the dynamic air pressure created by vehicle motion to increase the static air pressure on the wing mirror surface, thus allowing a greater air mass flow over the mirror surface naturally clearing the mirror surface whilst the vehicle is in motion.

coanda effect

An example of the Coanda effect in action:

F1 teams managed to use the gases to enhance aerodynamics by directing them at the gap between the floor and the rear wheels using what is known as the 'Coanda' effect. Red Bull's progress in this area in late September was decisive in Sebastian Vettel beating Ferrari's Fernando Alonso to the Formula 1 drivers' championship in 2012. (Source : BBC Sport )

The Team

The Directors of SeeClear understood from the start of the project that they needed to bring together a team of experts to assist in all aspects of developing the programme.
Starting at Invest Essex (Regional economic development through Essex County Council), the company was awarded a place on the “Innovation Programme” that accelerates new technology by fully funding access to world class business experts in technology design / development, International marketing and Patent advisors. The rest is history ...

Steven Abbs

Managing Director

Simon Croft


Tim Seeley


Prof. Hassan Shirvani

Chief Scientist

Ehsan Eslamian

Design Engineer

Jean-Luc Mauricette

Design Engineer

Contact Us

Should you wish to contact SeeClear, please use the form below.

6-10 Harvey Close
Basildon, Essex
United Kingdom
T: (44)1268 591485
F: (44)1268 591486